The FOCUS Framework Posted by Justin Wilcox on May 23, 2017May 26, 2017 Welcome to the FOCUS Framework Declaring Victory 1 of 15 Problems. Not Products. 2 of 15 Personal Press Release 3 of 15 Idea Generation 4 of 15 Customer Storming & Role-izing 5 of 15 Who are Early Adopters? 6 of 15 Your Early Adopters 7 of 15 SCALE your Segments 8 of 15 FOCUS Map 9 of 15 How to Pivot 10 of 15 50 Ways to Talk to 5 People (Channel Storming) 11 of 15 Interview Channel Costing 12 of 15 How to Ask for Interviews (5 Interview Timeline) 13 of 15 What to Ask 14 of 15 5-Interview Checkpoint 15 of 15 Problem Synthesis 1 of 7 Solution Ideation 2 of 7 Lean Canvas 3 of 7 Revenue Modeling 4 of 7 60 Minutes to Launch 5 of 7 Experiment Design Template 6 of 7 What's Next 7 of 7